Creative direction is about guiding the creative processes of a project. It means leading with a clear vision and a talent for managing people.

At Studio Lutalica, the international design agency I founded in 2020, I have found creative solutions for more than 60 individuals, organisations and businesses.

As a Creative Director, I’m down-to-earth and transparent, with a wide-ranging view of current trends in both the digital and cultural spheres.

I also offer my extensive experience working with feminist and LGBTQ+ communities, as well as in project management for web development, editorial leadership, design and design management.

If you’d like to know more about the kind of creative direction I offer, don’t hesitate to get in touch!

No design training is complete without an awareness of Designing for Accessibility. I work with agencies, design studios, UX/UI designers and web designers to help them design for diverse audiences.

If you’re committed to creating work that is inclusive and accessible to most users, then you need to know about how audience needs differ. I coach design professionals on how to create digital products that meet accessibility standards, including the latest web content accessibility guidelines (WCAG).

If you sign-up for this service, you can expect hands-on, practical training on designing for accessibility, delivered by me via video call.

I’ll train you to create accessible user interfaces, design for assistive technology, and help you understand the needs of users with disabilities. The training is tailored to meet your needs or those of your organisation, and I provide ongoing support and guidance to ensure you’re able to apply the skills you learn.

By incorporating accessibility into your design process, you can be assured that your digital products are accessible to a broader audience, comply with regulations, and provide an inclusive experience for all users.

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Improve your workflows and the quality of your designs with our Designing for Developers training. Time and again, as a Design Manager and Web Development Project Manager, I’d see problems cropping up because designers were unaware of development principles. This training is a direct response to common issues that arise in web development and app development projects.

In this training, I’ll teach you how to create seamless, user-friendly digital products. Learning how to collaborate and communicate with developers will speed up project delivery time and create more effective digital designs overall.

This program will teach you and/or your team how developers think. You’ll learn to complement traditional design techniques with logical and structural considerations, so your designs are more developer-friendly. I provide practical, hands-on training on topics such as improving design handoff, designing for responsiveness, and design systems.

The training is tailored to the needs of each agency, studio or individual, and I provide ongoing support and guidance to ensure the skills learned are put into practice. If you sign up for Designing for Developers, you can expect greater efficiency, better digital products and happier clients.

If you’re looking to build a diverse and inclusive team of creative professionals, you’re in the right place.

Wether you’re a creative agency, a small studio, a charity or a larger organisation, I can support you to attract, hire, and retain top talent from a broad range of backgrounds and experiences.

I work closely with clients to identify gaps in their current recruiting process and create a customised strategy to attract a more diverse candidate pool.

I can review your current job descriptions or help you create one, support you on the candidate selection process and I can sit on the interview panel to evaluate candidates’ answers. I  also provide ongoing support to help organisations retain their diverse talent through employee engagement and inclusion initiatives.

By prioritising inclusivity in the hiring process, you can create a more diverse and dynamic creative team that brings unique perspectives, creativity, and better business outcomes.